Villain or Legend? I based the overall creative strategy, concept development, and copywriting on Castro's controversial and conflicting world figure. The marketing campaign aired on the American Heroes Channel and on Discovery Networks International’s factual channels in more than 220 countries.
Channels: AHC; Discovery LATAM; Discovery Networks International; Media: On Air, Digital.
In-house production, editing and design by The Discovery Agency.
Full list of credits on my Vimeo page.