A new Kindle—one you can write on
Since Jeff Bezos' unveiling in 2007, the Kindle has continued to evolve and succeed. Recently, the release of the Kindle Scribe was designed to be the best e-reader ever built, creating a reading and writing experience like real paper.
MY ROLE
As the Creative Director on the Devices Brand Studio team at Amazon, I was tasked with the US and international launch of Kindle Scribe. From device naming, to co-writing and art directing the 5 launch videos and photography collaterals, I had the honor of being part of this process from its inception, through final execution across on-site, social media, OTT, and OOH.
Kindle Scribe :60 launch video
Sanctuary of reading
The campaign focuses on the top Kindle Scribe’s use-cases: immersive reading, note taking directly onto the pages, free drawing on blank pages, marking up PDFs, and jotting down to-do lists.
We leveraged video and photography across a broad spectrum of the customer journey, from the on-site experience to our corporate and PR communications, making sure every shot could scale easily on any platform.
“Summer Breeze” :15s commercial
“Secret Weapon” :15s commercial
“Reflection” :15s commercial
“To Do Together” :15s commercial
“No Worries” :15s commercial
CREDITS
Amazon - Devices Brand Studio
STRATEGY
Senior Brand Strategist: Gabriele Zamora
Senior Content Strategist: Rob Henson
ACCESSIBILITY
Lead Accessibility Program Manager: Elodie Fichet
CREATIVE
Creative Director, Copywriter: Omar Curiel
Creative Director, Art: Silvia Morganti
Visual Designers: Vince Chmielewski, Raelene Goodson
Creative Director, Kindle & Fire Tablets: Rosie Heffernan
Head of Brand Creative: Rahmin Eslami
CGI
3D Device Creative Director: Nathan Heal
3D Device Render Artist: Faruk Kalaycioglu
3D Devices Post Producer: Katie Sink
Senior Post Producer: Heath Ward
LIVE-ACTION PRODUCTION AND POST
Senior Content Producer: Destiny Hannon, Marguerite Olivelle
Executive Producer: Alina Perez Campos
PROJECT MANAGEMENT
Creative Program Manager: Taso Koloneolos
Senior Marketing Manager Packaging: Taylee Pardi
Partners
Production Company: Greenpoint Pictures
Directors: The Hudson Dusters
VFX: Golden LA