How about a street food challenge?
Chef Rubio seeks out the best street-food chefs in Italy. The show is reaching stellar ratings on Discovery Italy’s Dmax channel, with the street-food show "Unti e Bisunti" (Greasy and Greasier). I had the privilege of leading Discovery Italy's creative department in developing “Unti e Bisunti”’s integrated marketing campaign for the show's first and second season, outsourcing the production to Ang Films. The first season's on-air campaign won a Silver Award as Best Promotional Campaign at PromaxBDA Global Excellence 2014.
Full credits available on my Vimeo page.