Discovery Network International acquired the rights to air the prestigious RBS 6 Nations 2015 tournament at the very last minute. We had 1 month to set up a creative strategy, go through all approvals and 4 hours to shoot the on-air, off-air and digital campaign in 23 °F. At the end of the day, the Italian rugby team didn't win the tournament, but we shot a killer campaign that reached a record 4.5% share. As Brand and Creative Manager, I led the campaign's creative direction, collaborating with the in-house digital team to develop an app that allows users to transform themselves in rugby players and spread their team spirit. I assigned the on-air and off-air production to Karen Films, photography by Alessandro Dealberto.
Genre: Live sport event.
Full credits available on my Vimeo page.